Planet K2 – What Makes Us Human

Brand identity, Illustration, Print

Client: Planet K2


Performance specialist Planet K2 was formed by Keith Hatter, former MD of a FSTE 100 company. Keith’s vision was to take the science behind the high performance of elite athletes and world class coaches and turn it into an inspiring programme for the  business world. We came up with the creative expression and how it links with the internal culture and their people. The whole picture. The brand is joined up by a single thread and delivers a consistent message and brand experience to their clients.


The challenge was to create an identity that visualised athleticism in a non-cliched way across a range of media. It had to bring the company to life with agility and be very distinctive.

The primary feeling we wanted to convey was the energy that not only Keith but the whole team brought to any business challenge. We applied this new palette of assets across digital and printed items. From the website outlining the programme, trade press announcing the top line messaging and targeted mailers. The new identity gives their clients a more coherent brand experience.

“We were looking for a distinctive marque with a strong athletic look. Mighty are a great company that pitched and won the project hands down. The Mighty team are a pleasure to work with.”

Keith Hatter, CEO

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