General Osteopathic Council – Behaving Differently

Brand Identity, Digital Assets, Print

Client: General Osteopathic Council


The General Osteopathic Council (GOsC) regulate the practice of osteopathy in the UK. It was established in 1997. The creative challenge was the delicate balance of refreshing the GOsC’s use of branding. We consulted with staff and other key stakeholders to develop a powerful brand and identity across all channels that speaks to the lasting change the organisation seeks.


GOsC required a identity refresh. Sensitivity was required to evolve the existing identity, which had been in use for many years. Working closely with the in-house team, we created clearer and more consistent look that would work across all channels. GOsC sub brands were differentiated by their own individual colourways. The improvements have become a beacon for the practice of osteopathy, taking centre stage on social media and dramatically raising brand awareness and increasing their social share of voice.

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