NHS Institute for Innovation and Improvement
Building brand expression
As designers on the Government’s Central Office of Information (COI) roster, we were asked to communicate change within the organisation. Three departments joining to create a new, stronger NHS Institute with more focused values.
The work of the Institute is to transform good ideas into workable solutions for an improving NHS. We created a dynamic visual environment which would signal this change whilst ensuring that all stakeholders were on board and supportive. Using the new creative, we designed the website, literature and exhibition stands that use their existing photo library imagery - but feels both new and enterprising.
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