Goodman Ray

Family Lawyers with a reputation for excellence
  • Goodman Ray: Family Lawyers
About Goodman Ray

Established in 1985 Goodman Ray are a team of over 20 with experience in all aspects of family law, both nationally and internationally. The company is consistently highly recommended by the leading legal directories and is top ranked by Chambers and Partners.

The brand speaks - the brand inspires

In essence, Goodman Ray's brand purpose is to excel – a powerful advocate for the profession. To this end, written messaging is a vital brand tool – bringing the brand to life and reflecting the wide breadth of experience. Communications leads with simple, positive and conversational headlines.

Our task
Our role was clear: build a strong and differentiating brand that could grow with this ever-evolving business and take it forward. Based on the company’s inherent DNA, we defined Goodman Ray's brand purpose: ‘To  deliver a first-class service across the full spectrum of family law whilst remaining committed to delivering a cutting-edge service to its legally-aided clients.’ And, to help articulate this purpose in design and communication, we spelled out the key values of the brand: Sympathetic, Challenging, Dynamic, Experienced and Leaders.

• website
• brand development
• literature