Building an experience from distribution
About Pall-Ex

Founded in 1996, Pall-Ex offers a palletised delivery network across Europe and the UK, warehousing and logistics.


The new identity is the first change to the brand's visual elements since being established. The brief was to create an identity and visual environment worthy of Pall-Ex's positioning 'making a difference'.


The new identity is pared back using a single dynamic arrow that suggests forward thinking and focused commitment. The dynamic 'swoosh' graphic device give a nod to their rapid European expansion. Red has been retained as a primary colour with the addition of black into the palette. The typeface, Future has been chosen for its legibility, ideal for delivering the often complex information required in the transport industry.


• brand identity
• marketing collateral
• advertising
• livery
• digital animations
• website evolution
• HTML email template design
• stationery
• on-going consultancy