Discover Twickenham is the new name for the Twickenham Business Improvement District (BID). The aim is to provide new and expanded services with local businesses to improve the working and trading environment in 2020. The C-19 pandemic has brought the opportunities and value of online and offline operations into sharp focus for high street businesses.
The challenge for us at Mighty was to develop the new name and design a brand new logo to reflect Twickenham. The branding has been developed to work across both digital, print and environmental applications across the local area.
The new branding is most importantly focussed on customers. The majority of existing customers will be local people within a relatively small radius of the town centre. The ambition is to make Twickenham more popular as a destination for shopping and leisure experiences for people from further afield. To help carve out an enhanced identity for Twickenham that isn’t based solely on rugby.
The new identity is a visual representation of Discover Twickenham initiatives. To strategically move the right pieces forward to unlock something new. The new t-lettermark is very much in motion. It visually represents the river and we see a graphic block shape depicting the Twickenham area. The new identity strikes a balance across business, residents and visitors.
For typography, we chose a distinguishable lower case sans serif font for Discover Twickenham. The colour system leans heavily on distinctive colours with large white areas, leaving main stage to big, natural photography. It’s accentuated by the occasional colour pop, making call-to-actions stand out, especially online.
Mighty is very proud to be amplifying, elevating, and giving a voice of the commercial success of Twickenham.