In 2016, Mighty was engaged to help re-launch the design and print ‘MAKE’ brand online.
Based on the existing visual equity including MAKE’s use of the colour magenta, Mighty evolved the visual identity into one that is simple, authentic and at home in a multi-channel environment. The new brand helps consumers better connect with MAKE.
The website was launched inSeptember 2016 to overwhelming internal support. Initial feedback shows enthusiasm amongst customers and strong staff engagement.