Luxury and fashion are both industries that move fast, but in the past ten years they have probably been moving faster than ever. Luxury is moving from a focus on high value to a desire for true value, with crafted, authentic experiences trumping the more conspicuous excesses of the past.

Lauren Watson’s fabric designs are a direct interpretation of endless combinations of colours, blends and surfaces coming together – the vibrancy of unusual colour combinations; the layer upon layer of naturally occurring textures; the natural mixing, blending and bleeding of shades.

In 2016, Lauren asked Mighty to develop a new identity and CMS website. We focused on the fine detail that is usually overlooked. We highlighted the connoisseurship of every element of the art and brought a new perspective on luxury with crisp copy, clear facts and pin-sharp photographs, to tell the story of the brand through the material itself.

www.laurenwatsontextiles.com