Creating a point of differentiation, often intangible, for companies that spend so much time, energy and money on tangible objects (anything from planning skyscrapers to manufacturing airsprings) can be quite a challenge. Nevertheless, the best of these largely B2B focused businesses have understood that to achieve competitive advantage in their field, they must engage with buyers and communicate more than their industry experience. Their brands allow them to compete on more than delivery times or per-unit price – they make the difference between anonymously taking part and winning in a globalised, highly competitive environment – often thanks to a reputation built purposefully around the brand.
Mighty delivered the competitive edge for KPG.
Visit the responsive website at www.kpg-construction.com.