The Publishers Licensing Society primary purpose to collect royalties on behalf of publishers for photocopying and digital content.
They came to us with a brief to help clarify their services and bring consistency to the existing brand.
An audit of their brand, its visual elements and how these elements connected, revealed a brand that communicated inconsistenty. This mixed message made it hard for publishers to see the tangible benefits of efficiency within the context of their businesses. Fixing this disconnect would be critical in a successful re-brand.
A direct and bold approach to the brand environment would be the best way to fully reflect the changing landscape of publshing especially in the digital age.
We have helped focus the PLS and given them a future with confidence.
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