Visibly smarter by Mighty

Mighty have produced a new brand name and identity for the UK’s No. 1 online prescription glasses, and, high street retailer.

DirestSight were looking to strengthen their profile having received an injection of funding to grow the business and compete directly with Specsavers and Glasses Direct. The new identity with its contemporary and dynamic swoosh repositioned them as a serious brand in the online and offline glasses marketplace.

The new brand is being rolled out across the website, online & offline advertising, shopfront and marketing collateral.

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