Discover Twickenham is the new name for the Twickenham Business Improvement District (BID). The aim is to provide new and expanded services with local businesses to improve the working and trading environment in 2020. The C-19 pandemic has brought the opportunities and value of online and offline operations into sharp focus for high street businesses.
The challenge for us at Mighty was to develop the new name and design a brand new logo to reflect Twickenham. The branding has been developed to work across both digital, print and environmental applications across the local area.
The new branding is most importantly focussed on customers. The majority of existing customers will be local people within a relatively small radius of the town centre. The ambition is to make Twickenham more popular as a destination for shopping and leisure experiences for people from further afield. To help carve out an enhanced identity for Twickenham that isn’t based solely on rugby.
The new identity is a visual representation of Discover Twickenham initiatives. To strategically move the right pieces forward to unlock something new. The new t-lettermark is very much in motion. It visually represents the river and we see a graphic block shape depicting the Twickenham area. The new identity strikes a balance across business, residents and visitors.
For typography, we chose a distinguishable lower case sans serif font for Discover Twickenham. The colour system leans heavily on distinctive colours with large white areas, leaving main stage to big, natural photography. It’s accentuated by the occasional colour pop, making call-to-actions stand out, especially online.
Mighty is very proud to be amplifying, elevating, and giving a voice of the commercial success of Twickenham.
Rescisco Global is a new recruitment company specialising in the Converging Technology industry. Rescisco Global exists to inspire, excite and challenge thinking in recruitment solutions. As a result they help to identify specific individual needs and provide mutually beneficial conclusions.
With such a strong purpose for the business, they felt they needed a brand identity that was relevant and distinctive. That would help to tell their story, stand out in their field, and appeal to both the clients and candidates.
Mighty created a big, bold logo and brand environment of lines and shapes highlighted by striking colours, capturing the vibrancy of the company and its expanding network. Whilst the dynamic and ever-changing ‘R’ element within the logo emphasises the experimental nature at the heart of the organisation.
In 2016, Mighty was engaged to help re-launch the design and print ‘MAKE’ brand online.
Based on the existing visual equity including MAKE’s use of the colour magenta, Mighty evolved the visual identity into one that is simple, authentic and at home in a multi-channel environment. The new brand helps consumers better connect with MAKE.
The website was launched inSeptember 2016 to overwhelming internal support. Initial feedback shows enthusiasm amongst customers and strong staff engagement.
Mighty has rebranded experienced design and build contractor KPG.
Creating a point of differentiation, often intangible, for companies that spend so much time, energy and money on tangible objects (anything from planning skyscrapers to manufacturing airsprings) can be quite a challenge. Nevertheless, the best of these largely B2B focused businesses have understood that to achieve competitive advantage in their field, they must engage with buyers and communicate more than their industry experience. Their brands allow them to compete on more than delivery times or per-unit price – they make the difference between anonymously taking part and winning in a globalised, highly competitive environment – often thanks to a reputation built purposefully around the brand.
Mighty delivered the competitive edge for KPG.
Visit the responsive website at www.kpg-construction.com.
With a unique service, Blow to Go has layed the foundation for building a significant brand in their market.
Our strategy was always going to be centred on challenging in a market popluated by high street salons.
Founder Oliver de Almeida approached us to realise his vision of bringing the salon directly to you. With a wealth of experience working with high-profile clients, he set up Blow To Go so that anyone can enjoy VIP hair treatment at any place and any time.
We created an identity to stand alone against competitors, communicated the service and was in-line with the message of that salon-perfect look whenever, wherever.
We created a clean, contemporary website with a simple to use online booking system.
Palletised freight network Pall-Ex has unveiled new branding, created by Mighty, as it aims to expand in Europe.
The design, which will be rolled out across the network and all marketing material, includes a simplified Pall-Ex logo and a connecting orange and white curve.
Hilary Devey Pall-Ex’s CEO, said: “As a network, we’re not afraid to push boundaries and seek out new opportunities.
“In the last year alone, we’ve launched networks in the Iberian Peninsula, Romania and signified our intentions to begin operating in Turkey. Two further networks are also due to be up and running in the coming 12 months. In the UK, we’ve developed new bespoke service offerings, welcomed a host of new members and launched our new Northern Hub.
“Our new branding represents all of this. It’s bold, dynamic and strong and it shows that we’re an internationally operating company that constantly pushes forward to deliver transparent logistics. We do all of this whilst maintaining the integrity, professionalism and high levels of customer service that we’re known for.”
Mighty Agency is the new power behind the marketing of Pall-Ex in the UK and in Europe!
Mighty are proud to show the new branding and campaign for The Royal Institution ‘Cutting Edge 2012: The Research Behind Sport’ to mark the year of the Olympics.
We have produced a range of marketing collateral for six seminars in locations across the UK throughout 2012. World-class researchers and top Team GB and Paralympics GB stars give athletic demonstrations, discuss elite performance and share views on the research behind the UK’s sporting achievements.