We are reborn!

makeIn 2016, Mighty was engaged to help re-launch the design and print ‘MAKE’ brand online.

Based on the existing visual equity including MAKE’s use of the colour magenta, Mighty evolved the visual identity into one that is simple, authentic and at home in a multi-channel environment. The new brand helps consumers better connect with MAKE.

The website was launched inSeptember 2016 to overwhelming internal support. Initial feedback shows enthusiasm amongst customers and strong staff engagement.

www.mdap.co.uk

Cutting edge design and build

kpgMighty has rebranded experienced design and build contractor KPG.

Creating a point of differentiation, often intangible, for companies that spend so much time, energy and money on tangible objects (anything from planning skyscrapers to manufacturing airsprings) can be quite a challenge. Nevertheless, the best of these largely B2B focused businesses have understood that to achieve competitive advantage in their field, they must engage with buyers and communicate more than their industry experience. Their brands allow them to compete on more than delivery times or per-unit price – they make the difference between anonymously taking part and winning in a globalised, highly competitive environment – often thanks to a reputation built purposefully around the brand.

Mighty delivered the competitive edge for KPG.

Visit the responsive website at www.kpg-construction.com.

Shaping the future for ALPSP

ALPSPIn 2013 Mighty were commissioned to evolve the brand identity and visual environment for The Association of Learned & Professional Society Publishers.

ALPSP was formed in 1972.  Today it is the only international association representing all types of nonprofit publishers, and is the largest trade association for scholarly and professional publishers.

Delivering excellence in data for B2B and B2C organisations

Data SalesData Sales has evolved from a successful consultancy business to an established and thriving data sales company delivering multi sourced marketing leads to large UK B2C and B2B organisations,

We were approached to create a new logo and website reflecting the broad client base both in the UK and internationally.

Andrew Phillips, Director and Founder commented: “I am very pleased with the final branding and online presence; it is stylish, easy to navigate and gets our message across in a clear and concise way.
www.datasalesltd.com

VIP hair treatment

Blow to GoWith a unique service, Blow to Go has layed the foundation for building a significant brand in their market.

Our strategy was always going to be centred on challenging in a market popluated by high street salons.

Founder Oliver de Almeida approached us to realise his vision of bringing the salon directly to you. With a wealth of experience working with high-profile clients, he set up Blow To Go so that anyone can enjoy VIP hair treatment at any place and any time.

We created an identity to stand alone against competitors, communicated the service and was in-line with the message of that salon-perfect look whenever, wherever.

We created a clean, contemporary website with a simple to use online booking system.

www.blowtogo.co.uk

Publishers facing the future with confidence

The Publishers Licensing Society primary purpose to collect royalties on behalf of publishers for photocopying and digital content.

They came to us with a brief to help clarify their services and bring consistency to the existing brand.

An audit of their brand, its visual elements and how these elements connected, revealed a brand that communicated inconsistenty. This mixed message made it hard for publishers to see the tangible benefits of efficiency within the context of their businesses. Fixing this disconnect would be critical in a successful re-brand.

A direct and bold approach to the brand environment would be the best way to fully reflect the changing landscape of publshing especially in the digital age.

We have helped focus the PLS and given them a future with confidence.

Olympics 2012 – Research Behind Sport

Mighty are proud to show the new branding and campaign for The Royal Institution ‘Cutting Edge 2012: The Research Behind Sport’ to mark the year of the Olympics.

We have produced a range of marketing collateral for six seminars in locations across the UK throughout 2012. World-class researchers and top Team GB and Paralympics GB stars give  athletic demonstrations, discuss elite performance and share views on the research behind the UK’s sporting achievements.

www.rigb.org