The Publishers Licensing Society primary purpose to collect royalties on behalf of publishers for photocopying and digital content.
They came to us with a brief to help clarify their services and bring consistency to the existing brand.
An audit of their brand, its visual elements and how these elements connected, revealed a brand that communicated inconsistenty. This mixed message made it hard for publishers to see the tangible benefits of efficiency within the context of their businesses. Fixing this disconnect would be critical in a successful re-brand.
A direct and bold approach to the brand environment would be the best way to fully reflect the changing landscape of publshing especially in the digital age.
We have helped focus the PLS and given them a future with confidence.
Mighty are proud to show the new branding and campaign for The Royal Institution ‘Cutting Edge 2012: The Research Behind Sport’ to mark the year of the Olympics.
We have produced a range of marketing collateral for six seminars in locations across the UK throughout 2012. World-class researchers and top Team GB and Paralympics GB stars give athletic demonstrations, discuss elite performance and share views on the research behind the UK’s sporting achievements.
www.rigb.org
Mighty have been working with Pall-Ex. More to come…
Mighty have redesigned the Data Locator Group plc (DLG) brand identity and created a dynamic new website for the UK’s largest provider of consumer lifestyle data http://www.dlg.co.uk
Changing coloured ‘data dots’ bounce around the screen to create the key communication messages. This ever-changing pattern works across all DLG’s marketing collateral.
Burrows electricians have green-lighted their new brand identity designed by Mighty.
The electrical contractors market is highly competitive. The only way to ensure a slice of this aggressive market is to be distinctive; to project a professional, friendly and well-qualified team.
Our brief was to create a sharp, contemporary and strikingly visible identity providing for business and homeowners who want a knowledgeable and skilled service. The identity is being applied over van livery, workwear, signage, website and sales literature.
Mighty have produced a new brand name and identity for the UK’s No. 1 online prescription glasses, and, high street retailer.
DirestSight were looking to strengthen their profile having received an injection of funding to grow the business and compete directly with Specsavers and Glasses Direct. The new identity with its contemporary and dynamic swoosh repositioned them as a serious brand in the online and offline glasses marketplace.
The new brand is being rolled out across the website, online & offline advertising, shopfront and marketing collateral.
With the health care system under threat from ‘efficiency’ cuts, the RCN has launched a new UK-wide campaign created by Mighty to raise awareness of the importance of frontline services and the effect that cuts could have on the quality of patient care.
Frontline First will empower nursing staff to speak out against the NHS cuts that are harming patient care, expose where they see waste in the system and champion nurse-led innovations and ideas that are saving money whilst keeping patients safe.
The branding had to convey a range of different messages from strong political ones about waste to more gentle encouraging member communications.
Make a difference today - http://www.rcn.org.uk/frontlinefirst
Mighty have been involved with the global children’s charity Operation Smile for many years the “Give me a smile” campaign was intergral to a schools awareness education pack we designed. The charity provides free surgery to repair cleft lips, cleft palates and other facial deformities for children around the globe.
We created a branded education pack in which children supported by their teachers could think of fundraising activities to raise donations. The smile campaign encouraged children use their imagination and create their own smile artwork on stickers which then sent with their donation.
CBBC’s Blue Peter has partnered Operation Smile for this year’s Blue Peter Appeal. Their “Send A Smile” campaign is also raising awareness through schools.
Blue Peter aims to raise the necessary money by using its famous “Here’s One I Made Earlier” approach to ask UK children to turn unwanted t-shirts into simple surgical gowns. These gowns are worn by the children undergoing cleft lip and palette operations, and normally cost around £3 to make.
For every gown made, the charity will be able to put £3 towards the cost of another cleft operation. For every 50 gowns made, another child will be able to have this life-changing surgery (each operation costs around £150).
In time-honoured tradition, Blue Peter has set a target for the appeal: to collect 20,000 gowns within six weeks. If the target is reached, it will pay for an entire two-week-long medical project in Guwahati, Northeast India, in December, treating hundreds of children.
Celebrities supporting the appeal so far include The Saturdays, Jonathan Ross, Bruce Forsyth, Alesha Dixon, JLS, Peter Andre, Philip Schofield & Holly Willougby from This Morning and Bill Turnbull & Sian Williams from BBC Breakfast.
Coinciding with their 20th anniversary, hip jewellers Erickson Beamon launched their first diamond collection. Mighty were asked to design the new identity.
Merika is a consultancy that provides international market and license management to companies and individuals in the fine and organic food industry.
The new identity and website we created would help build more credibility and appeal to clients in the UK and globally.