ALPSP was formed in 1972. Today it is the only international association representing all types of nonprofit publishers, and is the largest trade association for scholarly and professional publishers.
It is located within sight of Westminster Abbey and within range of Parliament’s famous eight-minute division bell.
Mighty were approached to design and build the new website.
We were approached to create a new logo and website reflecting the broad client base both in the UK and internationally.
Our strategy was always going to be centred on challenging in a market popluated by high street salons.
Founder Oliver de Almeida approached us to realise his vision of bringing the salon directly to you. With a wealth of experience working with high-profile clients, he set up Blow To Go so that anyone can enjoy VIP hair treatment at any place and any time.
We created an identity to stand alone against competitors, communicated the service and was in-line with the message of that salon-perfect look whenever, wherever.
We created a clean, contemporary website with a simple to use online booking system.
They came to us with a brief to help clarify their services and bring consistency to the existing brand.
An audit of their brand, its visual elements and how these elements connected, revealed a brand that communicated inconsistenty. This mixed message made it hard for publishers to see the tangible benefits of efficiency within the context of their businesses. Fixing this disconnect would be critical in a successful re-brand.
A direct and bold approach to the brand environment would be the best way to fully reflect the changing landscape of publshing especially in the digital age.
We have helped focus the PLS and given them a future with confidence.
We have produced a range of marketing collateral for six seminars in locations across the UK throughout 2012. World-class researchers and top Team GB and Paralympics GB stars give athletic demonstrations, discuss elite performance and share views on the research behind the UK’s sporting achievements.
Changing coloured ‘data dots’ bounce around the screen to create the key communication messages. This ever-changing pattern works across all DLG’s marketing collateral.
The electrical contractors market is highly competitive. The only way to ensure a slice of this aggressive market is to be distinctive; to project a professional, friendly and well-qualified team.
Our brief was to create a sharp, contemporary and strikingly visible identity providing for business and homeowners who want a knowledgeable and skilled service. The identity is being applied over van livery, workwear, signage, website and sales literature.