A new identity and website by Mighty for bespoke privately owned company Kensington Property Group. Designers and builders of exceptional properties in London and the adjoining home counties. Visit www.kensingtonpropertygroup.co.uk
Mighty have created a new brand identity for specialist supplier of halal meats, frozen meals and snacks to the food industry.
James Lee Consultancy provides international and UK students with the best academic guidance and advice.
Mighty is currently refreshing the brand and developing the website and communications that reflects the ethos of the business.
Rescisco Global is a new recruitment company specialising in the Converging Technology industry. Rescisco Global exists to inspire, excite and challenge thinking in recruitment solutions. As a result they help to identify specific individual needs and provide mutually beneficial conclusions.
With such a strong purpose for the business, they felt they needed a brand identity that was relevant and distinctive. That would help to tell their story, stand out in their field, and appeal to both the clients and candidates.
Mighty created a big, bold logo and brand environment of lines and shapes highlighted by striking colours, capturing the vibrancy of the company and its expanding network. Whilst the dynamic and ever-changing ‘R’ element within the logo emphasises the experimental nature at the heart of the organisation.
In 2016, Mighty was engaged to help re-launch the design and print ‘MAKE’ brand online.
Based on the existing visual equity including MAKE’s use of the colour magenta, Mighty evolved the visual identity into one that is simple, authentic and at home in a multi-channel environment. The new brand helps consumers better connect with MAKE.
The website was launched inSeptember 2016 to overwhelming internal support. Initial feedback shows enthusiasm amongst customers and strong staff engagement.
Creating a point of differentiation, often intangible, for companies that spend so much time, energy and money on tangible objects (anything from planning skyscrapers to manufacturing airsprings) can be quite a challenge. Nevertheless, the best of these largely B2B focused businesses have understood that to achieve competitive advantage in their field, they must engage with buyers and communicate more than their industry experience. Their brands allow them to compete on more than delivery times or per-unit price – they make the difference between anonymously taking part and winning in a globalised, highly competitive environment – often thanks to a reputation built purposefully around the brand.
Mighty delivered the competitive edge for KPG.
Visit the responsive website at www.kpg-construction.com.
ALPSP was formed in 1972. Today it is the only international association representing all types of nonprofit publishers, and is the largest trade association for scholarly and professional publishers.
We were approached to create a new logo and website reflecting the broad client base both in the UK and internationally.