Discover Twickenham is the new name for the Twickenham Business Improvement District (BID). The aim is to provide new and expanded services with local businesses to improve the working and trading environment in 2020. The C-19 pandemic has brought the opportunities and value of online and offline operations into sharp focus for high street businesses.
The challenge for us at Mighty was to develop the new name and design a brand new logo to reflect Twickenham. The branding has been developed to work across both digital, print and environmental applications across the local area.
The new branding is most importantly focussed on customers. The majority of existing customers will be local people within a relatively small radius of the town centre. The ambition is to make Twickenham more popular as a destination for shopping and leisure experiences for people from further afield. To help carve out an enhanced identity for Twickenham that isn’t based solely on rugby.
The new identity is a visual representation of Discover Twickenham initiatives. To strategically move the right pieces forward to unlock something new. The new t-lettermark is very much in motion. It visually represents the river and we see a graphic block shape depicting the Twickenham area. The new identity strikes a balance across business, residents and visitors.
For typography, we chose a distinguishable lower case sans serif font for Discover Twickenham. The colour system leans heavily on distinctive colours with large white areas, leaving main stage to big, natural photography. It’s accentuated by the occasional colour pop, making call-to-actions stand out, especially online.
Mighty is very proud to be amplifying, elevating, and giving a voice of the commercial success of Twickenham.
A new identity and website by Mighty for bespoke privately owned company Kensington Property Group. Designers and builders of exceptional properties in London and the adjoining home counties. Visit www.kensingtonpropertygroup.co.uk
Rescisco Global is a new recruitment company specialising in the Converging Technology industry. Rescisco Global exists to inspire, excite and challenge thinking in recruitment solutions. As a result they help to identify specific individual needs and provide mutually beneficial conclusions.
With such a strong purpose for the business, they felt they needed a brand identity that was relevant and distinctive. That would help to tell their story, stand out in their field, and appeal to both the clients and candidates.
Mighty created a big, bold logo and brand environment of lines and shapes highlighted by striking colours, capturing the vibrancy of the company and its expanding network. Whilst the dynamic and ever-changing ‘R’ element within the logo emphasises the experimental nature at the heart of the organisation.
In 2016, Mighty was engaged to help re-launch the design and print ‘MAKE’ brand online.
Based on the existing visual equity including MAKE’s use of the colour magenta, Mighty evolved the visual identity into one that is simple, authentic and at home in a multi-channel environment. The new brand helps consumers better connect with MAKE.
The website was launched inSeptember 2016 to overwhelming internal support. Initial feedback shows enthusiasm amongst customers and strong staff engagement.
Mighty has rebranded experienced design and build contractor KPG.
Creating a point of differentiation, often intangible, for companies that spend so much time, energy and money on tangible objects (anything from planning skyscrapers to manufacturing airsprings) can be quite a challenge. Nevertheless, the best of these largely B2B focused businesses have understood that to achieve competitive advantage in their field, they must engage with buyers and communicate more than their industry experience. Their brands allow them to compete on more than delivery times or per-unit price – they make the difference between anonymously taking part and winning in a globalised, highly competitive environment – often thanks to a reputation built purposefully around the brand.
Mighty delivered the competitive edge for KPG.
Visit the responsive website at www.kpg-construction.com.