Discover Twickenham is the new name for the Twickenham Business Improvement District (BID). The aim is to provide new and expanded services with local businesses to improve the working and trading environment in 2020. The C-19 pandemic has brought the opportunities and value of online and offline operations into sharp focus for high street businesses.
The challenge for us at Mighty was to develop the new name and design a brand new logo to reflect Twickenham. The branding has been developed to work across both digital, print and environmental applications across the local area.
The new branding is most importantly focussed on customers. The majority of existing customers will be local people within a relatively small radius of the town centre. The ambition is to make Twickenham more popular as a destination for shopping and leisure experiences for people from further afield. To help carve out an enhanced identity for Twickenham that isn’t based solely on rugby.
The new identity is a visual representation of Discover Twickenham initiatives. To strategically move the right pieces forward to unlock something new. The new t-lettermark is very much in motion. It visually represents the river and we see a graphic block shape depicting the Twickenham area. The new identity strikes a balance across business, residents and visitors.
For typography, we chose a distinguishable lower case sans serif font for Discover Twickenham. The colour system leans heavily on distinctive colours with large white areas, leaving main stage to big, natural photography. It’s accentuated by the occasional colour pop, making call-to-actions stand out, especially online.
Mighty is very proud to be amplifying, elevating, and giving a voice of the commercial success of Twickenham.
The Faculty of General Dental Practice (UK) is in the process of forming a new College of General Dentistry. As part of Mighty’s work with the Faculty we have designed a new identity and visual environment that will build on ambitious plans to elevate dentistry to Royal Charter status, and therefore, equal standing of other medical professions.
A new identity and website by Mighty for bespoke privately owned company Kensington Property Group. Designers and builders of exceptional properties in London and the adjoining home counties. Visit www.kensingtonpropertygroup.co.uk
Rescisco Global is a new recruitment company specialising in the Converging Technology industry. Rescisco Global exists to inspire, excite and challenge thinking in recruitment solutions. As a result they help to identify specific individual needs and provide mutually beneficial conclusions.
With such a strong purpose for the business, they felt they needed a brand identity that was relevant and distinctive. That would help to tell their story, stand out in their field, and appeal to both the clients and candidates.
Mighty created a big, bold logo and brand environment of lines and shapes highlighted by striking colours, capturing the vibrancy of the company and its expanding network. Whilst the dynamic and ever-changing ‘R’ element within the logo emphasises the experimental nature at the heart of the organisation.
After a creative pitch, Mighty have designed a powerful visual identity for Local Government Association initiative DevoNext.
What was immediately clear about DevoNext was that it acted as something of a bridge between councils and the community. Encourage local debate, generate wider scrutiny of the whole devolution process and an attempt to unblock some of those frustrations and debate some of those concerns.
Started in 2014, Onyourbed is a luxury dog bed manufacturer. Two years later they have developed a growing range of luxury dog beds, all of which have been rigorously tested by their discerning Onyourbed dog testers Fizz, Raff and Rolo. If they don’t like a bed, then they don’t sell it!
The new brand designed by Mighty has a confident attitude that offers a quality and practical product and focuses on turning the smelly dog bed into a stylish alternative.
Luxury and fashion are both industries that move fast, but in the past ten years they have probably been moving faster than ever. Luxury is moving from a focus on high value to a desire for true value, with crafted, authentic experiences trumping the more conspicuous excesses of the past.
Lauren Watson’s fabric designs are a direct interpretation of endless combinations of colours, blends and surfaces coming together – the vibrancy of unusual colour combinations; the layer upon layer of naturally occurring textures; the natural mixing, blending and bleeding of shades.
In 2016, Lauren asked Mighty to develop a new identity and CMS website. We focused on the fine detail that is usually overlooked. We highlighted the connoisseurship of every element of the art and brought a new perspective on luxury with crisp copy, clear facts and pin-sharp photographs, to tell the story of the brand through the material itself.
Last Try Wines is the longest running wine merchants in Twickenham, West London. With Last Try Wines Mighty needed to communicate its 40 years of combined hospitality management experience in some of London’s busiest pubs, hotels and restaurants and well as being official supplier to the Rugby Football Union.
Trading conditions are quite tough at the moment for many retail businesses but with the Rugby World Cup coming to Twickenham in 2015 the brief was to strengthen those links and reflect the ethos and values of the dedicated Last Try Wines team.