The Faculty of General Dental Practice (UK) is in the process of forming a new College of General Dentistry. As part of Mighty’s work with the Faculty we have designed a new identity and visual environment that will build on ambitious plans to elevate dentistry to Royal Charter status, and therefore, equal standing of other medical professions.
A new identity and website by Mighty for bespoke privately owned company Kensington Property Group. Designers and builders of exceptional properties in London and the adjoining home counties. Visit www.kensingtonpropertygroup.co.uk
Mighty have created a new brand identity for specialist supplier of halal meats, frozen meals and snacks to the food industry.
James Lee Consultancy provides international and UK students with the best academic guidance and advice.
Mighty is currently refreshing the brand and developing the website and communications that reflects the ethos of the business.
Rescisco Global is a new recruitment company specialising in the Converging Technology industry. Rescisco Global exists to inspire, excite and challenge thinking in recruitment solutions. As a result they help to identify specific individual needs and provide mutually beneficial conclusions.
With such a strong purpose for the business, they felt they needed a brand identity that was relevant and distinctive. That would help to tell their story, stand out in their field, and appeal to both the clients and candidates.
Mighty created a big, bold logo and brand environment of lines and shapes highlighted by striking colours, capturing the vibrancy of the company and its expanding network. Whilst the dynamic and ever-changing ‘R’ element within the logo emphasises the experimental nature at the heart of the organisation.
After a creative pitch, Mighty have designed a powerful visual identity for Local Government Association initiative DevoNext.
What was immediately clear about DevoNext was that it acted as something of a bridge between councils and the community. Encourage local debate, generate wider scrutiny of the whole devolution process and an attempt to unblock some of those frustrations and debate some of those concerns.
Started in 2014, Onyourbed is a luxury dog bed manufacturer. Two years later they have developed a growing range of luxury dog beds, all of which have been rigorously tested by their discerning Onyourbed dog testers Fizz, Raff and Rolo. If they don’t like a bed, then they don’t sell it!
The new brand designed by Mighty has a confident attitude that offers a quality and practical product and focuses on turning the smelly dog bed into a stylish alternative.
In 2016, Mighty was engaged to help re-launch the design and print ‘MAKE’ brand online.
Based on the existing visual equity including MAKE’s use of the colour magenta, Mighty evolved the visual identity into one that is simple, authentic and at home in a multi-channel environment. The new brand helps consumers better connect with MAKE.
The website was launched inSeptember 2016 to overwhelming internal support. Initial feedback shows enthusiasm amongst customers and strong staff engagement.
Lauren Watson’s fabric designs are a direct interpretation of endless combinations of colours, blends and surfaces coming together – the vibrancy of unusual colour combinations; the layer upon layer of naturally occurring textures; the natural mixing, blending and bleeding of shades.
In 2016, Lauren asked Mighty to develop a new identity and CMS website. We focused on the fine detail that is usually overlooked. We highlighted the connoisseurship of every element of the art and brought a new perspective on luxury with crisp copy, clear facts and pin-sharp photographs, to tell the story of the brand through the material itself.
Creating a point of differentiation, often intangible, for companies that spend so much time, energy and money on tangible objects (anything from planning skyscrapers to manufacturing airsprings) can be quite a challenge. Nevertheless, the best of these largely B2B focused businesses have understood that to achieve competitive advantage in their field, they must engage with buyers and communicate more than their industry experience. Their brands allow them to compete on more than delivery times or per-unit price – they make the difference between anonymously taking part and winning in a globalised, highly competitive environment – often thanks to a reputation built purposefully around the brand.
Mighty delivered the competitive edge for KPG.
Visit the responsive website at www.kpg-construction.com.