It is located within sight of Westminster Abbey and within range of Parliament’s famous eight-minute division bell.
Mighty were approached to design and build the new website.
We created an appealing identity that was applied to the Airstream trailers, menus, napkins and vehicles.
We were approached to create a new logo and website reflecting the broad client base both in the UK and internationally.
Our strategy was always going to be centred on challenging in a market popluated by high street salons.
Founder Oliver de Almeida approached us to realise his vision of bringing the salon directly to you. With a wealth of experience working with high-profile clients, he set up Blow To Go so that anyone can enjoy VIP hair treatment at any place and any time.
We created an identity to stand alone against competitors, communicated the service and was in-line with the message of that salon-perfect look whenever, wherever.
We created a clean, contemporary website with a simple to use online booking system.
The design, which will be rolled out across the network and all marketing material, includes a simplified Pall-Ex logo and a connecting orange and white curve.
Hilary Devey Pall-Ex’s CEO, said: “As a network, we’re not afraid to push boundaries and seek out new opportunities.
“In the last year alone, we’ve launched networks in the Iberian Peninsula, Romania and signified our intentions to begin operating in Turkey. Two further networks are also due to be up and running in the coming 12 months. In the UK, we’ve developed new bespoke service offerings, welcomed a host of new members and launched our new Northern Hub.
“Our new branding represents all of this. It’s bold, dynamic and strong and it shows that we’re an internationally operating company that constantly pushes forward to deliver transparent logistics. We do all of this whilst maintaining the integrity, professionalism and high levels of customer service that we’re known for.”
Mighty Agency is the new power behind the marketing of Pall-Ex in the UK and in Europe!
RCN Congress 2012 is on now. 13-17th May 2012.
They came to us with a brief to help clarify their services and bring consistency to the existing brand.
An audit of their brand, its visual elements and how these elements connected, revealed a brand that communicated inconsistenty. This mixed message made it hard for publishers to see the tangible benefits of efficiency within the context of their businesses. Fixing this disconnect would be critical in a successful re-brand.
A direct and bold approach to the brand environment would be the best way to fully reflect the changing landscape of publshing especially in the digital age.
We have helped focus the PLS and given them a future with confidence.
We have produced a range of marketing collateral for six seminars in locations across the UK throughout 2012. World-class researchers and top Team GB and Paralympics GB stars give athletic demonstrations, discuss elite performance and share views on the research behind the UK’s sporting achievements.
Some innocent couples want to take their seat, but the room is filled with not-so- friendly gentlemen… How will they react?
Go look at…